2014 CSR initiatives
In our continued efforts to sustain our brand promise of “Roshan Har Qadam,” Soneri Bank enhanced its CSR initiatives in 2014 to enrich relations with the communities, government and our valued customers. Soneri Bank is committed to the improvement of various sectors of our society including healthcare, communities, women empowerment, education and youth.
Soneri Bank is committed to playing a strong role towards healthcare, striving to uplift the social dynamics of the country by facilitating the development plans of various healthcare institutions.
NICU & PICU Unit at Agha Khan University Hospital (AKUH)
The AKUH provides quality and comprehensive medical care in Pakistan. Soneri Bank has committed to support the 3-year expansion plan of the Neo-natal Intensive Care Unit (NICU) and Pediatric Intensive Care Unit (PICU) at AKUH. All facilities and treatments are made accessible irrespective of financial status. With this philanthropic approach, Soneri Bank aims to play a role in uplifting the socio-economic dynamics of the country by facilitating the expansion plans of this institution.
National Institute of Children’s Health (NICH)
In collaboration with the team of Old Associates of Kinnaird Society (OAKS), Soneri Bank made contributions to the principle laboratory at NICH which houses a number of convalescent and sick children from underprivileged backgrounds.
Agha Khan Health Services Pakistan (AKHSP)
Soneri Bank has contributed to the AKHSP for the improvement of maternal & child health centres of Shah Aly and Khyber in Sindh. AKHSP provides MCH services and aims to improve the nutritional status of children under five years, which are provided free of cost or on highly subsidized rates.
The Kidney Centre
The Kidney Centre provides free renal impairment treatments to needy patients. Soneri Bank has supported this cause by contributing towards its fundraising event.
Lady Dufferin Hospital
Lady Dufferin is a renowned hospital that provides quality medical care facilities to women at subsidized rates. Soneri Bank continued to support this cause by making contributions to the annual fundraiser event.
Marie Adelaide Leprosy Centre (MALC)
MALC is a non-profit organization providing free tuberculosis and blindness treatments to needy patients. Soneri Bank continued to support MALC via contributing to the annual fundraiser event.
Soneri Bank has strived to spread literacy to the underprivileged youth of our society, through its involvement with educational initiatives.
The Citizens Foundation
The Citizens Foundation (TCF) is a prominent NGO that aims to educate the underprivileged youth of Pakistan by providing them with financial resources. Soneri Bank extended its support to TCF in helping with this goal by partially sponsoring two fundraising events in 2014, Mashal-E-Sabuq and Manzil Milay.
Staying true to its vision of empowering people by assisting them with rehabilitation efforts, Soneri Bank has been involved with events that seek to empower vulnerable segments of our society.
Flood Relief Fund
Soneri Bank contributed towards the “Flood Relief Fund 2014” campaign run by CM Punjab, Mian Shahbaz Sharif for the rehabilitation of the flood victims. The Chief Minister commended the humanitarian spirit of those who contributed their share for national progress and prosperity.
Thar Relief Camp
Soneri Bank extended its support to assist the people displaced by the drought devastation in Thar. The Bank donated approximately 11.25 tons of provisions in the form of 525 food hampers to the drought victims, which were distributed by the Pakistan Army.
Old Associates of Kinnaird Society (OAKS)
The Karachi Chapter of OAKS is the Alumni Association of Kinnaird College for Women, Lahore. For almost three decades, the society has successfully supported the underprivileged women in areas of health and education. Soneri Bank participated in this noble cause by partially sponsoring one of its fundraising event.
Soneri Bank honours the national inheritance of arts and culture in Pakistan, deeming it as an integral part of Pakistan’s identity. Thus, it has strived to promote and revive South Asian music.
In efforts to promote Arts & Culture in Pakistan, Soneri Bank in collaboration with TARZ group produced a video covering South Asian music which was showcased and promoted via our digital media.
Pakistan Centre for Philanthropy and other bodies (AKU)
Soneri Bank extended its support to the research study of Indigenous Individual Philanthropy in Pakistan, designed to update the findings of the research on individual philanthropy conducted by the Agha Khan Development Network. This will enhance the social development objectives by promoting the creation of more social assets through enhanced charitable giving, and would supplement the government’s development efforts. In time, it would reduce the burden of poverty via introduction of more schools, clinics and training institutes. Soneri Bank, with its generous contribution, has played an integral part in mobilizing Corporate Philanthropy alongside the formulation of enabling policy and administrative environment for enhancing the volume and effectiveness of philanthropy for social development.
Soneri Bank has been an active proponent of a cleaner and greener Pakistan through its adoption of clean energy for a more sustainable environment.
Energy Conservation Initiative
Soneri Bank took a step towards a cleaner, greener environment with its Solar Hybrid Power Systems at Gulbahar Branch, Karachi and Shahrukhn-e-Alam Branch, Multan. The ATMs in both branches are now powered by 24/7 operational Solar Power Systems, along with the entire communication infrastructure, CCTV, lighting system and cash computers.