Press Release

Karachi: June 26, 2007 Soneri Bank has signed an agreement with ZRG, nation's most preferred Call Center technology provider, through which ZRG will upgrade the capacity and capabilities of Soneri Bank customer Service Contact center platform. The aim of this project is to provide faster services to Soneri bank customers and to improve service efficiencies in a cost-effective way.

Soneri Bank contact center is equipped with advanced tools that include integration with core banking system and linkage with ATM controller system. Other key capabilities include rules and skills based smart call routing, an intelligent selfservice Interactive Voice Response, Integrated CTI screen pops, QA and online monitoring tools. With the upgrade, Soneri Bank will be able to handle more callers, additional agent seats and support its upcoming products.

Latest trends show that companies are demanding integrated contact center solutions through a one-window solution provider to avoid the delays and limitations associated with traditional approach of installing proprietary boxes from 4 or 5 different vendors and sub-vendors. By offering full integration, maximum flexibility and readily available customization capabilities, ZRG has become the preferred solution provider for mission-critical centers. ZRG holds the market leadership position in the contact center market with solutions deployed at majority of centers in the country that are being used by millions of users that use self-service applications in addition to the live agent services.

The below picture shows Soneri Bank officials including Mr. Safar Ali K. Lakhani, President, Mr. Qamar Wahab, SEVP & CFO, Mr. Haider Devjianie, EVP & Head of IT, Mr. Ayub Butt, CEO, ZRG International with key team members.