Soneri Bank participates in e-banking 2017 Conference & Exhibition

Today the banking landscape is undergoing a phenomenal transformation with emerging technologies in the financial service sector. Banks are keen in exploring and investing in new technologies to face the changing dynamics of the market today. Industry is at an early stage of evaluating their strategy and potential partnership. Our focus is on Customer Empowerment, to provide convenience, minimize cost and give control of financial matters.

Soneri Bank participated in e-banking conference organized by Total Communications in collaboration with Pakistan Software Houses Association (PASHA) at Movenpick Hotel, Karachi on 19th April 2017. The President and Chief Executive Officer, Mr. Mohammad Aftab Manzoor, highlighted that “Bankers need to understand the need of customer and use technology accordingly.” Mr. Ahmed Saqib, CIO Soneri Bank participated as a panelist for changing landscapes of Banking- Predictions 2018 and moderated for the Panel discussion on “Third party Service Management for Operational efficiency in financial institutions”.

Soneri Bank actively participated in the exhibition, showcasing their product and services and promoted Soneri Mobile Application via a digital kiosk set-up.

Ms. Fariya Zaeem, Marketing Head Soneri Bank reiterated that we need to rebuild our banking framework for the tech-savvy younger generation already exposed to innovation on various digital platforms. The innovation journey should be part of our business strategy and align with our Company’s objectives.

Soneri Bank with its mission to provide innovative and efficient financial solutions is onboard to adapt to changing marketing trends in the digitalized world and make a difference in Customer experience-Roshan Har Qadam!

Soneri Bank


From left to right: Mr. Ahmed Anwaar (Head of E-Banking and Operations, Soneri Bank), Ms. Fariya Zaeem (Head of Marketing, Soneri Bank), Mr. Faisal Rahim (Chief Executive, Total Communications), Mr. Ahmed Saqib Asad (Chief Information Officer, Soneri Bank), Mr. Faisal Qamar (Head of ADC, Soneri Bank), Mr. Abid Saleem (Digital Marketing Officer, Soneri Bank).