Soneri Bank at a Live Streaming Session with Chalay Thay Saath Team

With our brand promise of ‘Roshan Har Qadam’, Soneri Bank has collaborated with Hot Water Bottle Films for the most anticipated feature film “Chalay Thay Saath” which was released on April 21, 2017. The film is directed by Mr. Umer Adil and produced by Beenish Umer. The star cast includes Syra Shehroz, Kent S. Leung, Behroze Sabzwari, Mansha Pasha along with other actors.

On the occasion of movie premier that was held on April 20, 2017 at a cinema in Karachi, Mr. Amin A. Feerasta, Chief Operating Officer of Soneri Bank said: “The film has been shot in the Northern Areas of Pakistan and Soneri Bank has a strong presence in that area so I am looking forward to it”.

Ms. Fariya Zaeem, Head of Marketing of Soneri Bank said: “With our vision to help the society grow, we hope to leverage this fusion positively and not only portray the enchanting northern side of Pakistan but also build good relationships on China Pakistan Economic Corridor (CPEC)”.

Soneri Bank conducted a live streaming session on its official facebook page in dialogue with the cast and crew. It won a heartening engagement of 745,103 audience 178,000 views. At the event of live session Ms. Beenish Umer, Producer of the film said: “Working for this movie has been a challenging experience for us as it was shot in the changing landscapes of Pakistan due to weather conditions. With the support of Soneri Bank, this journey turned out to be a rather easy ride for us and encouraged us to tell our story to everyone”.

Roshan Har Qadam

Soneri Bank